Home » How to Create an Advocacy Campaign: 18 – 21 November 2017

How to Create an Advocacy Campaign: 18 – 21 November 2017

On 18 – 21 November 2017, LAW conducted a training on creating an advocacy campaign for civil society organisations in Mogadishu, Somalia. The training was facilitated by Legal Action Worldwide (LAW) and award-winning, Mogadishu-based international video journalist Christina Goldbaum. It was supported by the Canada Fund for Legal Initiatives and attended by 20 Somali activists, 13 of whom were women. The training focused on the development of advocacy strategies and materials designed to increase the engagement of Somali civil society with government decision-makers and the international community.

The training focused on both the planning and preparation phases of developing an advocacy strategy. This included factors such as identifying target audience, message, story and distribution planning, as well as the key technical skills required to produce written, electronic, visual and multimedia advocacy materials. A majority of the time allocated was given to developing, producing and editing advocacy videos.

The training also resulted in a real joint advocacy statement developed by participants during the session on written advocacy techniques, relating to the passage of the Sexual Offences Bill. This statement was subsequently circulated amongst a wider circle of civil society organisations and was released on International Human Rights Day.

You can read the joint advocacy statement in full here.